Cover codes and conventions

I have chosen Mens Fitness because it follows all the codes and conventions of a magazine cover. The masthead is at the top of the page and covers the whole page horizontally with the same font and colour that is always used for this magazine. This is done because it is in a recognisable position as every mens fitness article has the masthead in the same position. Also if the magazine is on the shelf it is easier to see the masthead as the bottom bit could be covered by another magazine so it is a lot easier to spot.
The feature article photograph shows a muscular man on the front which is what the magazine will always use because it is what most men aspire to be like and we already know the gender is for males from the masthead. He is also in the middle without any writing over him so the attention is directly on him as you first view the magazine.
 The headline is to the side and in big letters. This is directly next to his arms and the headline says "Build big arms" which draws you in as the audience will think that it will give tips to get as big as the guy in the picture.
The date, price and barcode are located near each other as the price is located just above the barcode, which is in the right hand corner, and the date is below the barcode so that the buyer can see all them things easily by just looking at the barcode.
This magazine cover has no pug as the title and an advertisement at the top take up the space for one. Also this cover has a lot of secondary articles which are scattered around the man in the middle and all link in to stuff that men will be interested in. They are attracting a different range of audience not just people who want to build muscle, but people who want to lose weight, people who want help with women and diets.
The last thing i spotted was the puff which is in tiny black writing just below "mens fitness" and is almost used as an underline of the title to make it stand out more.The puff reads "The new measure of success" which is only used in this article to show the audience the purpose of this magazine.
The mode of address for this is informal as it uses very chatty and has lots of different secondary articles and it uses words like 'big' as it reaches out to the target audience as the magazine is based on building muscle.